WIRC Media was founded by Micah Sheveloff, a veteran of the consumer electronics community for over 30 years who became immersed in the world of media, settling into a position as senior editor at Madison Avenue-based AudioVideo International. It was from this critical vantage point that Sheveloff identified an opportunity – to provide global media and communications services to smaller, niche organizations struggling to be heard above the roar of big business. Since it was founded, WIRC Media has provided PR, marketing and branding services to some of the most respected companies in consumer technology. Today, WIRC Media relies upon a network of talented analysts, executives, and and graphic artists as well as priceless relationships with editors all over the world. This network enables WIRC Media to access critical resources and remain “dialed in” to rapid market changes as they occur.