WIRC Media Tactics is a media and communications services company with a definitive mission to serve manufacturers of premium consumer products. Read more...

WIRC Media Tactics was founded by Micah Sheveloff, a quarter century veteran of the consumer electronics community who became immersed in the world of media, settling into a position as senior editor at Madison Avenue-based AudioVideo International. Read more... 

At WIRC Media Tactics, the services delivery process begins with research – a comprehensive understanding of the client’s short and long term objectives as well as the intricacies of their market segment. Read more...