Sheveloff Editor 1997-2003
WIRC Media Tactics was founded by Micah Sheveloff, a quarter century veteran of the consumer electronics community who became immersed in the world of media, settling into a position as senior editor at Madison Avenue-based AudioVideo International. Read more...
Services
At WIRC Media Tactics, the services delivery process begins with research – a comprehensive understanding of the client’s short and long term objectives as well as the intricacies of their market segment. Read more...
Who We Are
WIRC Media Tactics was founded by Micah Sheveloff, a quarter century veteran of the consumer electronics community who became immersed in the world of media, settling into a position as senior editor at Madison Avenue-based AudioVideo International. Read more...
About Wirc
WIRC Media Tactics is a media and communications services company with a definitive mission to serve manufacturers of premium consumer products. Read more...
Recent Posts
Being There: The importance of in-person design-build technology events.
WHEN ROALD DAHL BRILLIANTLY TOOK US ALONG WITH CHARLIE AS HE UNWRAPPED THE MAGICAL WONKA CANDY BAR CONTAINING A GOLDEN TICKET, he unknowingly painted an ideal analogy for why the in-person smart home experience has significant value for design-build communities. After attending a recent regional tech show, I was reminded of what differentiates the smart […] Read more...
IT ALL STARTED WITH A LOUDSPEAKER COMPANY FROM KENTUCKY
I began representing the THIEL Loudspeaker brand toward the end of 2003, however my relationship and love affair with the products stemmed from a mid-1980s encounter while working at an independent HiFi shop called Audio Den in Burlington, Vermont. The magical qualities of these speakers coincided beautifully with the idyllic, simple life I was leading […] Read more...
Embracing A/V over IP
As seen in Technology Designer Magazine It is human nature to fear change—yet in the technology sector where innovators rise to the top, change is the lifeblood of what we do, how we differentiate our brands and how we bring value to our customers. Transporting audio and video content throughout a home on the network, […] Read more...